At WorldMark, our success depends on your success.

Mark Wodlinger, President and founder of WorldMark Media, knows how treacherous life can be for small businesses. His experience working with advertising agencies opened his eyes to a system that often fails its most deserving clients. Agencies make millions by selling multiple, often unnecessary, services that eat up a client’s marketing budget and often fall short of bringing growth to the company. Agency/client relationships lasted only as long as the client’s budget, and Mark was sure that was no way to do business. The media buying practices of ad agencies were also a huge source of concern. In-house media buyers rarely take the time to negotiate the best rates for their clients. They settle for standard “agency discounts” and, instead of forwarding those savings to their clients, they actually tack on additional “purchasing fees.” Mark set out to do things differently. He started WorldMark Media to give local business a fighting chance in an advertising world full of sharks.

WorldMark Media is founded on the principal that small and independent businesses deserve the best bang for their advertising buck. We believe in creating long-term relationships with satisfied customers, and we stake our profits on it. We keep our production costs at a minimum, pass media deals and discounts to our clients, and only make a profit when successful clients choose to work with us long-term.

At WorldMark, honesty is our best policy.

We would rather turn away new business than compromise our standards by helping a client to invest in tactics that won’t bring results. We take the time to find the most innovative and economical solutions for your business, and clearly explain the cost and commitment involved in making a strategy work.

At WorldMark, we still believe in the value of a handshake. Other companies in our field sweep their clients up with promises, reel them into pricey productions and tie them up in yearlong contracts. We’re not interested in more paperwork. We’re interested in helping you grow your business, compete with national companies, and make the most out of the vibrant South Florida marketplace. We know that if we do our job, you’ll keep coming back.

Paid Programming

In the world of advertising TV is King

Despite all the advances in web and viral marketing, and the constant invention of new magazines, journals and radio stations, national companies are still spending the majority of their advertising dollars on television, and merely supplementing in these other areas. Why? Because it works. Television reaches the widest possible audience, bringing them a compelling audio/visual experience that simply can’t be matched by an annoying pop-up on a computer screen.

Television gives your company instant credibility. When consumers hear that the major networks bring in $10 billion dollars a year in ad revenue, or that a 30 second spot during the Super Bowl is $2.4 million dollars, they assume that television is an expensive medium, and that only the most successful companies can afford it. By putting your company on television, you instantly join the ranks of the most lucrative businesses in the country.

30 Second Commercials

So, why not just make a 30 second commercial?

National companies have big names and recognizable logos. They’ve spent decades familiarizing the public with their identity and fostering consumer confidence. They introduce new products with highly produced, expensive commercials using the latest music, fashion, and even celebrities. Local businesses and independent chains have a difficult time competing with that kind of flash, whether they are well established, or new and unknown. Even the best efforts can be easily overlooked when they’re run in a block of six to ten vibrant national ads. New advertisers often fail to see results with commercials because they simply don’t have the budget to commit to the high-dollar premium for 30-second spots, the time frame, or the scheduling necessary to successfully launch their business and attract new customers.

Customer Relationships

establish your brand

Paid-programming gives businesses the chance to establish their identity, describe their product or service in detail, demonstrate their corporate philosophy, and build a relationship with the consumer. It brings your product or service into the homes, hearts and minds of potential customers for less than it would cost to hand them each a flyer. Your company name, logo and contact information appear on-screen for the duration of your show so interested parties can’t miss it, and won’t forget it. Your company name will also appear on the Preview Channel for several hours leading up to your program and while it’s on the air. Plus, your company name will appear in print in TV Guide and local newspaper listings. Before you know it, your company will be a household name. Once consumers are familiar with your business, it becomes much easier and less expensive to broaden your marketing strategy to include traditional commercials, radio and print.

What if I don’t have enough content for a thirty-minute program? Our programs range from three minutes to thirty minutes. You have the option to run a full-length program, or a shorter program that can repeat up to ten times in the half-hour.

Paid-programming is an excellent solution for a variety of products and services. Television advertising naturally improves the consumer’s perception of your business, and paid-programming gives you the time you need to create a lively identity and personally invite new clients to explore your company.

Paid Programming Delivers

Will this work for us?

Legal services and elective medical services such as cosmetic surgery, cosmetic dentistry and weight loss procedures find great success with paid-programming. Consumers seeking these high-end services often don’t know where to start. They’re looking for a company they can trust with some of the most important decisions of their lives. Paid-programming allows you to develop that trust with the consumer by showing them into your offices, introducing them to key staff, providing representative examples of your company’s success stories, and expounding on your expertise and ethics. Your program helps customers conquer that fear of taking the first step. When they’ve watched your show, and gotten to know your company, they know exactly who to call and exactly what to expect.

Companies that sell “big-ticket items,” such as pre-owned car lots and furniture, get exceptional results with paid-programming. National motor companies and large furniture outlets are well known to consumers, but often they don’t provide the best deal, the best warranty, or the most personal service. Paid-programming gives your business a fresh way to overcome your competition. Your program is a personal introduction to hundreds of thousands of potential new clients and an opportunity to tell them why your products, prices and service are a cut above the bigger names.