Media buying is an art.

It requires an in-depth understanding of a complex and ever expanding media landscape.

Every day new markets open up and old markets narrow or expand their demographics. At WorldMark, we make it our business to stay top of the media marketplace, and to know how it benefits you. We are experts at making strategic placement decisions for your advertisements to ensure that you’re not only reaching the most people, but the right people.

Media buying is about relationships. WorldMark has developed strong relationships in every area of media, and particularly, prominent television networks. As the largest buyer of paid-programming in South Florida, we are able to buy airtime at a huge discount and keep our clients free from long-term schedules and contracts. Television programming is fast paced and often subject to last minute cancellations that can turn a schedule into an auction. Because WorldMark has a reputation for being reliable, educated and ready to act in the interest of our clients, network reps call us first to offer us these last minute deals that other media buyers never even hear about.

Advertising sales reps for television, radio and print have one job – to sell ad space. They call you on the phone, walk into your business, and distract you from your daily operations with long pitches, and aggressive deal-closing techniques. Our clients don’t need to waste valuable time with sales reps, suffer the awkwardness of refusing them, or squander their money paying “retail” for ad space. They simply refer these sales-people to WorldMark. We examine the outlet, the offer and the benefit to your business, and only present you with options that suit your needs. No matter how many networks, radio stations and print outlets you choose to advertise with, we keep your life simple, with one WorldMark representative, and one bill.

Sales reps are often disconnected from their company’s big-picture marketing program. They’re given budgets and quotas to meet, and they’re scrambling to make their commissions. They don’t have the license to offer you the best deals, or the knowledge to plan a contract and frequency that will serve the goals of your business. Sales reps will sell you a short-term, or “test” contract to make a quick buck, but by the time you realize you’ve wasted your money, they’ve moved on to their next job, usually in another industry. At WorldMark, we compete with the sales reps by working with higher authorities in each outlet. We buy direct from the people with the power to negotiate. The money we save our clients allows them to run their program on multiple networks with greater frequency, increasing their exposure and ensuring their success.

Adecade of experience has taught us that when it comes to advertising, everything is negotiable. However, choosing the right company to represent your media buying interests is crucial to getting the best deal. WorldMark’s knowledge, skill and relationships make us excellent delegates for your business. Our clients trust us to purchase all of their airtime and ad space, and they get results.